Last modified: 2008-07-26 by dov gutterman
Keywords: italy | lancia | alitalia | alfa romeo | visconti |
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image by António Martins, 29 May 2008
image by António Martins, 29 May 2008
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logo
image by António Martins, 29 May 2008
The company logo on a background of it's legendary car
bodywork color is the thing to do, and I guess that this is the
design every one would come up with when creating or
“deducing” an Alfa Romeo flag.
There a string of ornament plain color triangular flaglets, both
in red and in white, with the Alfa Romeo logo counterchanged in
in this Fiat
merchandising website (Fiat company owns the brands Fiat,
Alfa Romeo, Lancia and Abarth, plus a bunch of extinct ones).
However the official flag of Alfa Romeo seems to be white
with the logo as shown in said Fiat
merchandising website. Note that the image is not a photo of
a real flag (unlike other merchandising) but also a computer-
generated picture. At <www.the-flag-center.com>,
there is another white flag with the Alfa Romeo logo, this time
with lettering, red, in the usual brand style and face. Either
version would be the “official” one, if there’s
such a thing.
On most flags the logo shows shadowless, as well as in standalone
depictions (i.e. <www.alfaamore.hu>),
but that depends solely on the technical contraints of the used
medium. The current “official” version seems to include
shadows and metallicity (i.e. <www.presse-fiat.de>
(this version used after 1972).
The logo of Alfa Romeo is a seal-like circular device based on a
heraldic impalement of the following arms: Milan city (Argent a cross Gules) and
Visconti family (Azure a serpent Argent coiled crowned of the
Same and swollowing an infant Proper). The latter arms are
modified to show the serpent in green and its background in light
blue, and the current depiction (1972 onwards) shows golden
fimbriation around all objects. The seal border is dark blue and
bears the lettering "Alfa Romeo" in wide-spaced solid
bold golden capitals, from 9:15 o’clock to 2:45.
The logo history of Alfa Romeo seems to be well researched; the
lettering having been white/silvery before 1972, with less
fimbriation and "Milano" on the bottom of the border
(dropped as a factory opened in Naples), and separated by two
coils of rope, shaped as Savoy knots (for the King) before 1946
(See joint image: at <www.asaf.co.il>
and also at <thebiggestsecretpict.online.fr>
and at <it.wikipedia.org>.
While "alfa romeo" matches the ICS letter nicknames for
"A" and "R", these signal flags were
never included in the brand’s emblems. (On the contrary, the
brand preceeds the said flag/letter nicknames, as the name was
adopted in 1920, joining A.L.F.A., Anňnima Lombarda Fŕbbrica
Automňbili, with investor Nicola Romeo’s surname).
The serpent (biscione, see
wikipedia) is
sometimes used exclusively to symbolize Alfa Romeo, leaving aside
the rest (i.e <www.international-auto.com>.
A shamrock is sometimes used to symbolize Alfa Romeo, but I could
find no further info on this, neither evidence of its use on
flags.
Alfa Romeo factory workers use red flags with golden yellow
lettering including the comissioned lettering (but not the
seal-logo), as shown in wikipedia.
For more details see also en.wikipedia
and it.wikipedia.
António Martins, 29 May 2008
The Alitalia logo is one of the more common, as well as one of
the more striking airline logos. I recall seeing the Alitalia
flag several times; it simply consists of the logo on a green
background, although my impression is that the shade of green
varies considerably (this is probably not due to comapny policy
but to the availability of green cloth!).
Ron Lahav, 4 December 2005
Real Flag
image by António Martins, 2 February 2005
Flagoid
image by António Martins, 2 February 2005
Lancia, italian car manufactor.
António Martins, 2 February 2005
