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HHLA (German Shipping Company)

Hamburger Hafen- und Lagerhaus AG; Hamburger Hafen und Logistik AG

image by Klaus-Michael Schneider, 20 Mar 2009

HHLA new flag
HHLA
HHLA variant

See also:

HHLA new flag

HHLA
Brief history: The company was established on 7 March 1885 as Hamburger Freihafen-Lagerhaus-Gesellschaft (HFLG). It was a public private partnership. A few years later, German Emperor Wilhelm II came to Hamburg, when the erection of the first part of Hamburg’d famous Speicherstadt was finished. Furthermore Hamburg joined the German customs zone and the Freeport was opened. During the following years HFLG maintained the Speicherstadt, where high quality goods like coffee, tea, cacao and spices had been stored. Before WWI there was a worldwide boom of trade, what we would call today globalization. HFLG made good profits. Hamburg’s Kaiverwaltung, which had built up new wharfs, made losses. But for the very first time in Hamburg, goods could be moved directly from ship to rail. In 1935 both companies merged and in 1939 the company renamed itself Hamburger Hafen- und Lagerhaus-Aktiengesellschaft(HHLA).
After WWII the goods were transported by containers. HHLA adapted its wharfs. In the 1990's HHLA bought shares of railway companies like POLZUG, METRANS and TFG Transfracht International. The third column became transportation from inland to the port.
Since 2005 the company renamed itself Hamburger Hafen und Logistik AG. The abbreviation HHLA (say:: Hala) was kept.
Source: company website.

Flag since 2008: It is a white flag with the company’s logo spread out over nearly total width and est. 30% of total height. The logo is a bar of five elements: blue-white-red-white-grey with ratio 21:1:2:1:1, sometimes 21:1:3:1:1. Within the blue part is the old logo in white (capitals HHLA specially arranged).
Source: I spotted this flag on 4 May 2008, hoisted on HHLA’s headquarter at Hamburg St.Annen.
Klaus-Michael Schneider, 20 Mar 2009

HHLA

image by Klaus-Michael Schneider, 20 Feb 2007

HHLA is the former Hamburger Hafen- und Lagerhaus AG, today Hamburger Hafen- und Logistics AG. It is THE cargo- and logistics-company in Hamburg port.
Description of flag: It is a white and blue flag divided by saltire with a white edged red roundel in the centre of flag. The roundel shows the "Hamburg-gate", which is also part of the cities flag. Shifted to the roundel are white capitals with black edges "H" two times in the upper white field and "L" and "A" in the lower white field
Klaus-Michael Schneider, 20 Feb 2007

HHLA variant

image by Klaus-Michael Schneider, 29 May 2007

HHLA: I saw this new version first time some days after the FIFA-Wordchampionship 2006 in the harbour area. At companies HQ in Hamburg-St.Annen they do hoist the old version until today. The flag is more or less the same as the old one but the Hamburg-gate has been modified. The pinnacles have disappeared as well as other lines. The two side towers have been simplified to mere rectangles. The door is open, probably to promote Hamburg as the city, which is open-minded to all the world. The current logo of the city also has an open door.
Klaus-Michael Schneider, 29 May 2007