Last modified: 2010-02-12 by jonathan dixon
Keywords: australia | airline | ansett | qantas | australian national flag | stars: southern cross | southern cross | a | kangaroo |
Links: FOTW homepage |
search |
disclaimer and copyright |
write us |
mirrors
See also:
image by António Martins, 24 Apr 2006
The airline company
Ansett, which is currently dying or about to be resurrected, depending
on who you believe, had a very good flag based on the Australian flag.
It had the Ansett logo (consisting of a yellow A-shape without the cross
bar, the right arm thicker than the left, with a white seven pointed
star nestled against/into the right arm at the bottom), at the hoist,
with the star roughly in the position of the commonwealth star on the
Australian national flag, and the southern cross in the fly as in the Australian national flag. In my opinion it was quite a good
corporate flag. However, I have always found it interesting the
way that the older, "establishment" airline, Qantas, has the symbol that
is part of many people's idea for a new national flag (and makes some
people say the proposals look too much like an airline flag), whereas
the newer airline has the symbol using elements of the current national flag, and a flag which is very similar.
Jonathan Dixon, 28 October 2001
In my humble opinion, the flag looks even better when flying, when the contrast between the two shades of blue is less distinct. There is a nice photo here.
This design was also used by Ansett as the logo on the tails of the
aircraft. Before this logo was adopted, the Australian national flag
itself was used on the tails. The Ausflag site contains a speech by Frank
Sartor (then Lord Mayor of Sydney) which quotes Ansett's
marketing director saying that the change was due to marketing research on
how the flag logo was not perceived as Australian in the Asian market.
Jonathan Dixon, 25 April 2006
When Ansett went broke a few years ago, after the final flight the staff
performed a little "ceremony" in which they folded an Ansett flag while
the Last Post was played, in the manner of a military funeral. This
generated a little controversy back then, as some people considered it
disrespectful to "mock" the war dead.
Miles Li, 25 April 2006
image by Miles Li, 22 Jul 2008
[Red with a white star surrounded by the letters A N A.]
Here was the flag of the Australian National Airways. Formed in 1936
as a amagalmation of several regional airlines; taken over by Ansett
in 1957.
Miles Li, 22 July 2008
image by António Martins, 26 Apr 2006
My memory is that Qantas has a flag with a white kangaroo in a red triangle at the
hoist, as on an aircraft tail, while the rest of the flag is white
containing the name "QANTAS" in black. I saw some flags that could have
been these outside a Qantas building in Mascot, Sydney last week, but I
cannot be sure that this description is correct.
Jonathan Dixon, 25 April 2006
Correct except that the fly is in plain white, without any letter or
symbol.
Miles Li, 25 April 2006
image by Miles Li, 26 Jul 2008
[Blue with "QEA" in yellow in the canton, white federation (7-pointed) star in lower hoist, white southern cross in fly (as in the national flag) and the "Speedbird" logo in yellow in the centre of the flag.]
Qantas was formally known as Quantas Empire Airways between 1934 and 1967. The Speedbird desigated the QEA as a joint venture between Qantas and British Overseas Airway Corporation.
Miles Li, 26 July 2008
Speedbird, the name given to the logo used on
the flag, is also used as a call sign by some British Airways
aircraft to this day. The logo itself has evolved since, and is currently known as the "Speedmarque".
Sources: British Airways, web site, as consulted 26 July 2008; www.logorip.com, as consulted 26 July 2008
Colin Dobson, 26 July 2008
image by Miles Li, 26 Jul 2008
[Blue with red flying kangaroo, wing in white outline, and "QEA" in yellow in lower fly.]